About us

Why we exist

Bright is the exclusive distribution partner for C4, XTEND, and Cellucor in India, under an agreement with Nutraprep.

Every product is developed, tested, and priced for the Indian market, not imported and marked up.

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01.

Origin

For years, accessing a trusted global brand in India meant paying for every step of an import chain. Nutraprep was built on a different premise.

02.

Manufacturing and quality

Every product is manufactured at a facility built for pharmaceutical standards, certified across NSF, WHO-GMP, FSSAI, and ISO. Each batch is tested across 300+ parameters covering identity, potency, purity, and safety.

03.

Authentication

Every unit carries dual QR verification, so a product can be checked before and after purchase. In a category where counterfeits are common, that verification is the baseline, not an add-on.

Nutrabolt x Nutraprep

Two decades before it reached India

Nutrabolt's story starts in 2002, when it launched Cellucor, now an award-winning name in sports nutrition. C4 followed and grew into the world's number one pre-workout brand and one of the fastest-growing energy drink brands in the US, while XTEND built the same standing in BCAAs as America's number one brand. Bloom rounds out the portfolio, built for everyday wellness rather than performance alone.

Twenty years on, that portfolio is sold in more than 125 countries. India was next, and Nutrabolt was particular about how it got there.

Rather than hand the brands to a distributor and let them sell whatever arrived from abroad, Nutrabolt wanted a partner that could hold its formulation and quality standards from inside the country, at a price the market could actually sustain. Nutraprep was built to be exactly that partner, which is why the license covers manufacturing, not just distribution.

Meet the brands

Each built for a different part of training, all manufactured to the same standard.